VALUEGRAPHICS & UNDERSTANDING EDMONTONIANS: WHAT MOTIVATES THEIR DECISION-MAKING? HOW DOES IT IMPACT OFFICE, RETAIL AND MULTI-RESIDENTIAL MARKETS?
Valuegraphics is the world’s first database that is exclusively designed to provide market insights powerful enough to guide strategic thinking. The Founder will explain what Edmontonians really value, want, expect and other important insights that go beyond demographic and psychographic information. It is an enormous profiling tool that identifies the core values that motivate people to make decisions about all things, large and small. A discussion will follow with a group of developers who will comment on the data and provide their perspectives on how this data could impact the way they do business especially in office, retail and multi-residential projects and markets. Valuegraphics mitigates planning risk. Instead of gut feel, or the opinion of the most powerful person in the room, you can settle on a direction based on very strong and powerful data.
Deborah MacPherson, Partner, Tax Business Unit Leader, Regions West, KPMG
David Allison, Consumer Behavior, Marketing Advisor, Valuegraphics Data Pioneer
Rohit Gupta, President, Rohit Group of Companies
Mike Saunders, Vice President, Development, Qualico Commercial
Michael Smith, Senior Vice President, Western Canada, ONE Properties