Real Estate Forums Club (REF Club) is delivering MARKET INTELLIGENCE, BUSINESS DEVELOPMENT and COMMUNITY in real time. It has been built on three pillars: RESEARCH by way of powering decisions; EDUCATION in identifying and discussing market trends, opportunities and challenges; and industry NETWORKING to connect, expand and enhance relationships.

The REF Club is powered by the producers of the Canadian Real Estate Forums. Since 1992, we’ve been organizing forums and conferences for owners, managers, lenders, brokers, appraisers, lawyers and more with a focus on office, retail, industrial and multi-residential real estate. From gateway cities and mid-markets to development and investment – the entire space is covered.

The REF Club is leveraging over 30 years of market intelligence and community building expertise to produce an opportunity for you and your teams to stay connected with others in the industry and informed 365 days a year.


  • We are committed to keeping you networked and informed through 2021. As such, from end October 2020 all new memberships and membership renewals continue through to December 31, 2021.
  • We are also offering 2020 REF Club Members the option to extend their membership for 2021 at the same introductory fee of $500


  • Annual fee of $625 plus applicable taxes*

We encourage you to take advantage of this outstanding opportunity.

The REF Club membership has been designed for those working in the Canadian commercial and multi-residential industry. All executives and emerging leaders alike will benefit from the 20 benefits outlined below. Take advantage of this platform that connects, educates and in addition expands and strengthens your knowledge, network and business activities across Canada. Real estate professionals with a global presence that are active in the Canadian market will greatly benefit from REF Club Membership to stay connected, informed and involved in each category of commercial and multi-residential real estate.

Community Benefits

  • Schedule meetings, video call and message Real Estate Forums Club Members
  • Share knowledge and research within the platform
  • Keep a history of your communications and conversations with REF Members
  • See who’s online and communicate instantly – Coming Soon
  • Join or initiate an industry specific roundtable communication pod with your peers
  • Meet monthly over video with your roundtable pod to discuss trends, opportunities and share solutions to challenges
  • Network, establish relationships and cement industry positioning
  • Meet on-site at our live events with your roundtable pod in a private space, when available, on a first come first serve basis. 
  • Access members-only lounges at our virtual events for peer-to-peer networking, idea sharing and market insights 
  • Do you like sitting at the same table as colleagues and associates during our live events? Now you can do it virtually!
  • Host a complimentary company specific group chat at our virtual events
  • Private company chats allow you and your colleagues to discuss content and presentations with each other in a secure and exclusive environment
  • Keep the conversation focused on your roundtables subject matter with a private chat feature
  • Host a complimentary roundtable specific chat at our virtual events
  • Private roundtable chats allow your pod members to discuss content and presentations with each other and outside of the broader event public chat and Q&A

Market Intelligence Benefits

  • Store your insights and research in your personal briefcase for easy one-stop access
  • Find something interesting in the club platform? Store this in your virtual briefcase for easy reference at anytime
  • Real Estate Forums have teamed up with Adam Powadiuk and Aaron Cameron of First National Financial LP to co-create an Ask Me Anything series for the balance of 2020
  • Access to recorded and available on demand interviews will be available for members only, featuring industry titans, innovators and game changers
  • Access to one select video keynote or panel discussion from each of the conferences and Forums produced throughout the year that you are not registered to attend
  • For 2020 that means access to a potential 10 complimentary presentations! 
  • Access interesting and informative PowerPoints from conferences (subject to speaker approval)
  • Watch educational videos with important data that you can leverage as you work to solve complex real estate issues and opportunities in your daily work
  • Receive personal notifications when new materials, research and publications are posted to keep you informed on the latest research and data in real time

Discounted Offers

  • Access a 20% discount the week prior to registration going live
  • Applicable to all virtual and face-to-face events
  • 20% discount applies to New Members when subscribing at the same time as registering for a conference/forum. Includes discount on both advanced and regular rate
  • Analyze survey results from multi-family, office, industrial or retail tenants with an interactive online dashboard for you and your research teams to help power your decisions through user preferences, satisfaction scores and forward-looking trends
  • Access a macro trend report on tenants in multi-family, office, industrial and retail buildings, highlighting key findings in an easy to read PDF that combines notable data in an easy to follow A-Z format

Conference & Forum Specific Benefits

  • Access on demand content to reference presentations and video sessions of all your purchased virtual conferences for six months post event*

*Regular virtual conference registrants are limited to a two-week period.

  • Receive early notification to get ahead on registration to confirm your spot at high demand events and with 20% off discount option valid the week prior advance registration opens to non-members
  • Most Canadian Real Estate Forums and Conferences sell out. 
  • REF Club members will automatically be moved to the top of any waitlist*

*On a first come basis

  • Receive complimentary certificates of attendance*

*Currently a $50 fee per event

  • Micro events for small groups will be curated to allow for face to face interactions in a safe environment
  • Advance registration access before the micro event is at capacity and registration closed
  • A much-requested opportunity to host your own table at our live events
  • Purchase one of a limited number of tables for live events – invite registered team members, clients and prospects to sit at your corporate branded table during the plenary sessions and at lunch*

*allocated on a first come basis


REF Club Members, along with the broader market, will continue to have access to the eight key information and networking opportunities below. Conferences and forums are accessible to all that want to join on a content specific basis, but also the opportunity to stay connected via the Real Estate Forums newsletter, insight reports, breaking news feed and jobs in the market. REF Members can build on their existing benefits with access to all these opportunities as well as the market at large. 

  • Ability to register for any and all Canadian Real Estate Forums and Conferences presented throughout the year At 20% discount the week prior to non-member registration opening
  • Attend virtual and face to face events throughout the year and benefit from extensive opportunities in business development, market intelligence and education
  • Conference registrants will have access to the select event community, networking platform and virtual sessions for each conference leading up to the event and for a two-week period after the event concludes 
  • RealNews and RealTrends newsletters allow the entire Canadian real estate industry to stay informed and current with data, news, research and network notifications
  • Four times a year, the REF team publishes a magazine designed to inform and power readers with timely editorials, advice, data and equally provide a form for industry players to share their teams and products in an advertorial forum
  • RealInsights features curated content from industry leaders during the program formation for the Real Estate Forums and Conferences
  • Each report contains the Top 10 Real Insights focused on major trends powered by Altus Group
  • Breaking News highlights key articles that can have everyday impacts and impacts on your business planning strategy in the months to come
  • Enhance your business intelligence and marketing strategy by having access to accurate and timely weekly commercial investment transactions, powered by Altus Group
  • Access industry reports from our participants and sponsors that are submitted to us throughout the year
  • Share notable career milestones, job openings and those on the move

Thank you for considering a REF Club Membership as we expand our digital offerings to bring our industry together in 2020, in an enhanced virtual manner! Membership is now open through to December 31, 2021. For Membership inquiries, please contact Sarah Segal, Director, Informa Connect.

The Canadian Real Estate Forums Team is donating a portion of our proceeds to the Frontline Fund. This fund represents Canadian hospital foundations dealing with COVID-19 all across the country. Together we can help arm frontline healthcare workers in Canada with what they need to defeat COVID-19.

Terms of Use

*Groups of 6 or more from the same company will receive a 20% discount for 2020. Contact Us for Details